Black Friday is just around the corner, and as a business owner, you should be feeling excited about this once-in-a-year opportunity! But perhaps you’re not great at planning ahead and usually start to think about Black Friday the night before... yes, there are a lot of you out there! If that is you, please, read this blog.
When you’re done - we guarantee you’ll feel super motivated to start planning and executing NOW.
Here are our seven compelling reasons why you should start planning your Black Friday campaign now. Enjoy.
1. The Cost-of-Living Crisis Amplifies Customer Hunt for Deals
With the cost-of-living crisis looming large, customers are on the lookout for irresistible deals. Black Friday provides the perfect platform to capture their attention and offer value-driven promotions. Mintel's Black Friday market research reveals that 63% of consumers considered Black Friday promotions even more important when there are financial concerns. By carefully crafting your campaign, you can cater to their needs and establish your brand as a lifesaver during tough times.
2. Tap into the Multi-Billion Pound Sales Frenzy
Black Friday isn't just a flash in the pan; it's a retail juggernaut. In 2022, total sales during Black Friday in the UK reached a staggering £12.3 billion, marking an impressive 8.3% year-on-year increase despite - or perhaps because of - the cost-of-living crisis. By joining the party, your small business can grab a slice of this lucrative pie and boost your sales figures. Don't miss out on the opportunity to make a significant impact on your bottom line.
3. Expand Your Customer Base with New Shoppers
Black Friday isn't just about the loyal customers you already have; it's a chance to attract new faces to your business. In fact, 49% of shoppers bought at least one item during the Black Friday promotions in 2022, according to Mintel. Craft enticing offers and promotions to entice those deal-hungry shoppers to choose your business over the competition. This is your moment to make a lasting impression and turn new buyers into lifelong customers.
4. Leverage the Growing Trend of Online Shopping
The digital revolution has transformed the way we shop, and Black Friday is no exception. Last year, 39% of Brits bought a Black Friday promotional item on Amazon alone. As online shopping continues to soar, it's crucial to have a well-executed digital strategy. Invest in your online presence, optimise your website for sales, and leverage social media platforms to reach a wider audience. Embrace the power of e-commerce to maximise your Black Friday success - it will benefit you all year round. Also, you can redeploy a lot of your Black Friday campaign assets year after year!
5. Make the Most of Extended Promotions
Gone are the days when Black Friday was confined to a single day. Now, deals are spread throughout the majority of November, giving you ample time to capture attention and generate sales. Use this extended period to your advantage by strategically planning your promotions, building anticipation, and creating a sense of urgency among your customers. Be the brand that stands out during the entire Black Friday season.
6. Create a Positive Shopping Experience for Repeat Customers
Customer satisfaction is the key to long-term success. Black Friday offers a unique opportunity to enhance the shopping experience and build customer loyalty. According to research, 84% of shoppers would be encouraged to shop with a retailer again if they had a positive Black Friday experience. Ensure your deals are transparent, communicate the value effectively, and deliver exceptional customer service. By doing so, you'll keep customers coming back long after the Black Friday dust settles.
7. Stay Ahead of the Competition in a Value-Driven Landscape
In a recessionary climate, consumers prioritise value above all else. It's crucial to differentiate yourself from the competition by showcasing the genuine value of your Black Friday deals. Be transparent, avoid confusing promotions, and clearly demonstrate the savings that customers can make. By building trust and delivering on your promises, you'll stand out from the crowd and secure your share of the Black Friday spotlight.
** And one bonus reason to start early: If you are using paid ads to drive traffic these can get pretty pricey as we approach the Black Friday weekend. Start your ad campaign early in November to get a better price per click and a better ROI.
Black Friday is a golden opportunity to get better at ad campaigns and increase your customer base. By planning early, tapping into customer demand, and delivering exceptional value, you can make this Black Friday your most successful yet. What’s stopping you?